Problem

Organa is a sustainable retailer of luxury beauty products in the UK. They came to us for a ‘live’ brief project, asking us to reposition and rebrand their company from being a ‘health and beauty’ brand to a ‘health and wellbeing’ one.

Insight

At first I started by looking into the information that the founder, Nikki, gave us about what she wants the brand to be. She wanted the brand to give more focus to their blog, and she wanted Organa to be the center of knowledge.

Solution

I looked into the meaning of Organa. It is a sense organ which is regarded as an instrument for acquiring knowledge. Since health and wellbeing relates to nature I looked at which plant has the same meaning and found that the Begonia flower, which according to the Society of American Florists, stands for knowledge and deep thoughts.

My final visual identity was made with inspiration from the Japanese influence visual identity, but keeping the bold colours from the perception style identity. I kept the hand drawn flower as my main design element and showed how it can also be displayed with the strong ‘O’ to create Organas guarantee badges.