The Mocha Collaborative - Branding
Mocha Collaborative is a networking organization dedicated to connecting black professionals with Fortune 500 companies. This project included the shaping the brand identity through logo design, color scheme selection, and product representation.
The logo encapsulates the brand's ethos of unity, empowerment, and ambition, utilizing the letters ‘T’, 'M' and 'C' intertwined to reflect collaboration. The chosen color scheme, consisting of warm mocha brown, bold emerald green, and vibrant gold-like colors, represents sophistication, resilience, and excellence.
This project was an opportunity to merge creativity with purpose, crafting a brand identity that not only looks impressive but also carries a profound impact. Together, we are championing equity and driving success in the corporate world.
