CLAIM DEVELOPMENT FOR SIEMENS

AGENCY: MCCANN ERICKSON

CLIENT: SIEMENS

ART DIRECTOR: HARRY PRANTNER

ART: SAHRA TEHRANI

CLAIM + COPY: KATHRIN CHARLOTTE BOHR

HEBEN SIE AB was a succesful claim development for Siemens new Mobile home phone station product segment in 2004

 

"Heben Sie ab" is a Germna expression meaning both "pick up the phone!" and "Take off!" (feels like taking off)