ITA Airways | Flying with dad

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STARTING POINT

When we were kids, we flew a thousand times with dad.

But growing up, we stopped doing it.

IDEA

For Father’s Day, we celebrated the emotion of flying with our dads as kids and we invited people to enjoy this emotion once again,

flying with their dads as adults, thanks to ITA Airways.

EXECUTION

We released a video that opens up with a dad making his kid fly in his arms.

At some point, we discover that the images we saw until now are actually a memory from the past: an old video that a guy is watching on a taxi, during the trip that will bring him to the airport, to fly with his dad. Once again.

CREDITS
Agency: We Are Social Milano
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Directors: Mattia Lacchini, Paulo Gonzalez
Creative Supervisor: Camilla Vanzulli
Art Supervisor: Giulia di Filippo

Art Director: Emma Bertinotti
Account Director: Elisa Menghi
Senior Account Manager: Silvia Daniele
Senior Account Executive: Giorgia Cassina
Editorial Director: Alessandro Romeo
Editor: Carolina Valaguzza
Writer: Michela Barbone
Junior Video Editor: Stefano Casè
Mid-weight Video Editor: Dario Sepe
Colorist: Massimo Finotti
Senior Producer: Giulia Camera
Head of Client Services: Miguel Lima

Director: Roberto Saku Cinardi

Music Producer: Guido Smider