In a time of overwhelming stress for the modern woman, Berenica is the only
female-focused health and wellness community in Europe, helping busy,
health-conscious women, manage anxiety and pain through useful
content and high-quality plant-based supplements, allowing
them to regain their joy of living.
female-focused health and wellness community in Europe, helping busy,
health-conscious women, manage anxiety and pain through useful
content and high-quality plant-based supplements, allowing
them to regain their joy of living.
Problem
The key problem for the project was to capture an appropriate vision for a
minimalist female-centric brand, that walks the fine line between the wellness,
cosmetics, and CBD supplement industries. An identity that seems
relaxing, yet warm and inviting.
minimalist female-centric brand, that walks the fine line between the wellness,
cosmetics, and CBD supplement industries. An identity that seems
relaxing, yet warm and inviting.
Solution
A brand that is more visual story driven, and creates the atmosphere of
relaxed bliss associated with the product.
A brand that is more visual story driven, and creates the atmosphere of
relaxed bliss associated with the product.
Credits:
Brand Strategy: Atanas Dzhingarov, Alexander Petrov
Brand Strategy: Atanas Dzhingarov, Alexander Petrov
Art Direction: Alexander Petrov
Pre-print & Print Production: Inkpression
Photography: Soulcinematic
