Bubblicious
Concept - Let's show people how fun bubblegum is by giving the bubble the kind of power and greatness every kid imagines. Let's show that bubblicious gum still blows the biggest bubbles.
Print
OOH - To emphasize that Bubblicious bubbles are the biggest we brought the print concept to life in the real world, through coating the inside of a bus shelter with remnants of a giant popped bubble, and the silhouette of the bubble blower remaining clean.
Ambient - We also chose to bring the print visual to reality by floating (fake) people throughout the cities and high-rises. Each (fake) person will be attached to a helium balloon and sent floating throughout the city.
App - How can we take the bubble blowing experience across a digital platform? We took advantage of the microphone on smart phones and used it create the feeling of blowing a bubble, allowing the user to blow bubbles on a large scale and compare scores with friends.