Concept - Let's show people how fun bubblegum is by giving the bubble the kind of power and greatness every kid imagines. Let's show that bubblicious gum still blows the biggest bubbles.

OOH - To emphasize that Bubblicious bubbles are the biggest we brought the print concept to life in the real world, through coating the inside of a bus shelter with remnants of a giant popped bubble, and the silhouette of the bubble blower remaining clean.
 

Ambient - We also chose to bring the print visual to reality by floating (fake) people throughout the cities and high-rises. Each (fake) person will be attached to a helium balloon and sent floating throughout the city.

App - How can we take the bubble blowing experience across a digital platform? We took advantage of the microphone on smart phones and used it create the feeling of blowing a bubble, allowing the user to blow bubbles on a large scale and compare scores with friends.