Vets for Climate Action are inspiring the veterinary profession to advocate for and achieve climate action within and beyond their industry – benefiting both their profession and the animals they care for and ensuring a sustainable future for all. VfCA approached Five Creative to help bring their brand identity, website and campaigns to life.

The footprint: An iconic symbol for both humans and animals. The footprint is also synonymous with the climate term ‘carbon footprint’ and is also on an extinction level, known for being fossilised. And in terms of representing a human, without displaying preference to one sexual orientation, age or ethnicity, the footprint is a perfect symbol that connects us all.

We moulded the shape of the footprint to resemble a ‘V’ (for Vet) and reshaped the toes to resemble ‘speech bubbles’, thereby representing an icon that symbolises ‘Vets with Answers’.

With a focus on providing support and care for all animals, we incorporated a Dog paw print (for pets), a Cow print (for livestock) and an Emu print (for wildlife) and placed them over the human footprint (representing the vet). The idea that vets walk with and are the voice for all animals.