Dark Milk is a rich, creamy and dark treat for its consumers.
And a copywriting dream for its advertisers.
A premium brand for a grown up target audience, most of the brand's work was done via posts and stories.
It had two variants – Dark Milk Original and Dark Milk Salted Caramel.
Up ahead are some of the stories I worked on for both.
Topical
Winter
New Year
International Wine Day
International Jazz Day
Highlighted
We posted stories during these parts of the week basis how grown ups (our TG) approached the day. They remained in our account Highlights.
Friday Evenings
Sunday Brunch
Monday Mornings
Trending
Kala Ghoda Arts Festival
U2 Concert in India
Sula Wine Festival
Mahindra Blues Festival
Friends Reunion
