Designing a magazine and look book for a farm fresh brand OTIPY, a self-project can be exciting requires creativity, attention to detail, and an understanding of the brand's values and aesthetic.
Here are some steps to consider when approaching this project:
Research the brand: Start by learning about the farm fresh brand which I am working with. What is their mission statement? What are their values and beliefs? What sets them apart from other farm fresh brands?
Define the target audience: Who is the target audience for the magazine and look book? Are they farmers, foodies, partners or health enthusiasts? Understanding the target audience for them the magazine & look book created.
Design the layout: designing the layout for the magazine and look book. Consider the overall style and aesthetic of the brand and use this as a guide for your design choices. Using typography that is easy to read and visually appealing. Use colors that are complementary and help to create a cohesive look and feel.
Over all design, created a stunning final product that accurately represents the brand and speaks to their audience.
