Pérgamo, a film production and screenwriting company, wanted to create a unique brand identity that would help them stand out from other production companies. To achieve this, we looked to the company's name - the Pergamon Museum - and found inspiration in one of its artifacts: the 'Ishtar Gate,' one of entrances to the ancient city of Babylon.
We created a color palette based on the monument's distinctive colors and designed a set of letters that comes from its iconic shape. The duotone effect on photographs conveys Pérgamo's focus on stories, rather than just visual effects, and the handwritten elements try to reflect the screenwriting side of the company.
