ZenBliss Aromatherapy - Branding & Packaging Design
This comprehensive design project for ZenBliss Aromatherapy aimed to create a cohesive visual identity that captures the essence of the brand and its niche in sleep, restorative, and mood-enhancing blends. The project encompassed logo design, packaging design, and pattern design to showcase the brand's commitment to providing uplifting essential oil blends and candles.
The logo design features a clean and modern representation of an a sleeping eye and the flame from a candle, symbolizing the connection between the invigorating properties and soothing properties of ZenBliss Scents' products. The design reflects the brand's focus on elevating mood, boosting positivity, and creating a happy and inviting atmosphere.
For packaging design, the project involved creating visually appealing and informative labels for essential oils and candles, highlighting their benefits for restful sleep and rejuvenation. The packaging incorporates the brand's chosen color scheme, along with clear labeling and descriptions to ensure a user-friendly experience for customers.
This pattern features the phases of the moon and stars, which represent relaxing elements that are thought of when one envisions peace, sleep and comfort. It adds depth and character to the brand's visual identity, further strengthening its presence in the competitive aromatherapy market.
With this project, ZenBliss Aromatherapy's visual identity is successfully communicated, creating a strong and memorable brand that resonates with customers seeking natural solutions for improved sleep quality and mood enhancement. The combination of eye-catching design elements and a clear focus on the brand's core offerings results in a compelling and inviting brand image.
