We crafted a motion language for a global technology leader with grid-based shapes, outlines and animation rules to convey the complexity of their services in a unified visual language.
see more on illo.tv/techmotionsystem
see more on illo.tv/techmotionsystem
Growth
We created a motion language for a tech leader (confidential due to NDA), providing networking solutions for enterprises, governments, and service providers. Our goal was to represent their iconic services and convey complex ideas through animated shapes. Our design approach had to balance solid grid-proof UI design with open and fluid visuals for a motion-driven system. The client requested a modular and consistent motion language built on a grid with warm rounded design features. The outcome effectively captures their essence and will communicate their services' benefits.
Networking
We created a flexible system of moving shapes to convey complexity without being overwhelming. Our grid-based shapes and outlines could be combined in many ways.
Secure
Grid-based design
Connectivity
Grid-based design
Scale
Collaboration
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Credits — Creative Direction Cristina Pasquale + Illustration Cristina Pasquale, Sofia Buti, Alessandra Marin & Valeria Cunto + Animation Riccardo Chiara, Fabio Orlando & Miguel D’Errico + Producer Ani Karamanukyan + Sound Design Fabio Martini + Portfolio Giovanna Crise
Credits — Creative Direction Cristina Pasquale + Illustration Cristina Pasquale, Sofia Buti, Alessandra Marin & Valeria Cunto + Animation Riccardo Chiara, Fabio Orlando & Miguel D’Errico + Producer Ani Karamanukyan + Sound Design Fabio Martini + Portfolio Giovanna Crise
