Boudreaux’s Butt Paste is a well-known UK-based health product that helps to soothe and protect babies’ delicate skin. The company approached me to create a series of baby illustrations for their marketing materials. The objective was to bring a fresh and updated design to their existing marketing materials by depicting a happy baby in different poses.

The project began with a brief from Boudreaux’s Butt Paste, which outlined their requirements and expectations for the illustrations. The brief included information about the target audience, the product benefits, and the desired style and tone for the illustrations.

I started the project by doing sketches of different baby poses, based on the brief and my own research. I wanted to make sure that the poses were engaging and appealing to the target audience while also showcasing the benefits of the product. After several iterations, we finalized a set of poses that met the client’s requirements.

Once the poses were approved, I moved on to the next stage of the project, which was creating the final illustrations in Adobe Illustrator. I began by creating a basic sketch of the baby in each pose, paying close attention to the proportions and overall composition of the image. I then added details such as facial features, clothing, and accessories, using a combination of different brushes and tools within Illustrator.