Marriott Bonvoy Events - 5Gs of Human Connection
In 2022, as countries began to reopen their doors for travel post-pandemic, Marriott Bonvoy sought to remind businesses about the joy of face-to-face gatherings.
While technology helped people stay connected during social distancing, virtual meetings can never replace the meaningful bonds that are shared in person. And these unique connections are described by Marriott as the '5Gs of Human Connection': Gather, Gratitude, Giving, Global, and Gourmet.
As the budget was limited and we were restricted to using brand assets and stock footage, we still wanted to create a compelling video that encouraged businesses to host their meetings and events at Marriott's destinations once again.
To achieve this, we crafted an engaging and thought-provoking voiceover script to remind Marriott's B2B customers about the invaluable benefits of physical events, while tying it back to the 5Gs.
VO script:
Do you remember the warmth of human connections?
Sometimes, it's the simple gestures that speak volumes.
It’s how strong relationships are built when we gather.
It’s a global language that transcends cultural barriers.
It’s the fulfillment of doing good and giving back.
It’s the moments of gratitude we share.
It’s the lasting memories formed over gourmet experiences.
And this connection with one another makes the journey worthwhile.
The time is now. Where can we take you?
Agency: Mediatropy Digital Agency
Executive Creative Director: Darren Lim
Copywriter: Natalie Magness
Account Manager: Sophie Michelson
Copywriter: Natalie Magness
Account Manager: Sophie Michelson
