Plume Facial Moisturizer: Packaging
Spring 2022, Luxury Skin Care Packaging
Plume is a lightweight facial moisturizer brand that values the comfort, healing, and strengthening of your skin.
The goal of this project was to build an aesthetic, luxury brand for a personal care product. A key priority for the design was to use a unique printing technique that would help the product stand out from its competitors.
For this project, I wanted to highlight the goal of Plume as a lightweight facial moisturizer. The slogan of the product is “light as a feather,” so I tied that into the design with a simple and unique illustration of a feather. I also focused on making the packaging light and clean with a few elements that pop, including the foil-stamped logo and bright feather illustration.
