Source: @coffeeandco.lagos on Instagram
The Brief
The Coffee&Co team sent a brief to design a logo and brand identity that’s easily recognisable and represents the brand values and product offerings.
The Coffee&Co team sent a brief to design a logo and brand identity that’s easily recognisable and represents the brand values and product offerings.
Background
In a bid to create a chill spot for coffee and lovers in Lagos, the Coffee & Co brand was born.
Apart from the offerings of cost-effective quality coffee flavours, Coffee&Co also curates interesting events for fun lovers to bond and create beautiful experiences.
The brand opened its first store at the Landmark Boulevard in February 2023.
In a bid to create a chill spot for coffee and lovers in Lagos, the Coffee & Co brand was born.
Apart from the offerings of cost-effective quality coffee flavours, Coffee&Co also curates interesting events for fun lovers to bond and create beautiful experiences.
The brand opened its first store at the Landmark Boulevard in February 2023.
Logo Execution
This logo choice was created using a wordmark style. This is done to make the brand "Coffee & Co" clearly identifiable and the logo "pronounced."
This logo choice was created using a wordmark style. This is done to make the brand "Coffee & Co" clearly identifiable and the logo "pronounced."
The graphic elements were carefully chosen to highlight the "Coffee & Co" brand offerings.
The coffee bean depicts the original coffee.
The "O" in "CO" indicates the feeling generated by the numerous exciting events and activities that take place at the "Coffee & Co" store.
The coffee bean depicts the original coffee.
The "O" in "CO" indicates the feeling generated by the numerous exciting events and activities that take place at the "Coffee & Co" store.
The smile under the "O" in "CO" conveys a sense of happiness.
Source: @coffeeandco.lagos on Instagram
Instore Messages
Source: @coffeeandco.lagos on Instagram
Creative Direction & Design
Adeshina Owonifari (for Petran Creatives)
Adeshina Owonifari (for Petran Creatives)
Isaac Udoh
Thank You For Your Time
