McGill East Asian Clubs membership card design
I was tasked with creating a card design and promo graphics for a membership card giving McGill students discounts at local Asian-owned businesses for the 2021-22 academic year.
The project is an annual joint effort organized by cultural student clubs at McGill. The cards aren't just meant to fundraise for our clubs, but also to give back to the McGill student body and support Asian businesses in the Montreal area.
The card design incorporates the flags of each country represented by our clubs, characters specially designed for this project, and illustrations of Asian dishes from our sponsors.
We wanted to make sure the design conveyed a sense of unity between each of our groups, since this was the biggest collaboration we had organized yet.
Instagram graphic
