Pluto
Brand identity | Brand strategy | Visual language | Art Direction |
Capture your favorite moments and make them last forever. Surround yourself with the people who bring you joy and happiness. Relive those special memories with the most pleasant and comfortable materials that feel like the warmth of the morning sun.
Design
At the heart of Pluto lies our mission to celebrate life's best moments. Our logo icon reflects this, representing the orbit of Pluto with a touch of mystery that adds depth to our brand. We've paired this with a carefully curated typography selection. Serif font "Dante MT" adds a touch of elegance, while sans-serif font "HelveticaNeue" adds a modern, minimalist feel that perfectly balances our brand.
Our color palette is inspired by the emotions we feel around the people we love. Drawing from nature, our soft beige tones, light greens, and dark browns are reminiscent of beautiful summer days. These colors flow through our brand images, creating a harmonious and inviting visual experience.
Our color palette is inspired by the emotions we feel around the people we love. Drawing from nature, our soft beige tones, light greens, and dark browns are reminiscent of beautiful summer days. These colors flow through our brand images, creating a harmonious and inviting visual experience.
Orbit around the people who make you feel at home, with Pluto – your ultimate partner in capturing life's most precious moments.
