This project is dedicated to a clothing brand H.1401 born in the Caucasus among the picturesque mountains. The name refers to the height of the beautiful Mount Beshtau, and the logo is based on the poppy flower growing there.
My main task was to create a branding to a "pantheon of femininity," reflecting mysticism and aesthetics.
The logo is a combination of Caucasian historical ornaments in the shape of an eye, the pupil of which is a poppy with dots on the petals.
The color scheme consists of subtle, floral colors: reds, greens, gentle pink.
An unusual feature of this project is the thaumatrope tag: a double-sided tag with a thaumatrope animation and two holes on each side.
Thank you! ♡
