![3D CGI forest jacket motion mountain bike MTB Nature Outerwear Sportswear](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9808ef169393695.644bc3decdb23.png)
Inertia Studios partnered with Mountain Biking tech-wear brand Helfare to design, direct and produce a product film launching their new range of outerwear.
Positioning the brand as a credible player in the active sportswear industry, whilst capturing the adrenaline of mountain biking to resonate with their core audience, we developed a creative that captures moments of symbiosis between brand, product and nature. Set in a forest environment, we metaphorically introduce key product features through tangible and tactile woodland elements, whilst dynamically presenting the dual colourways through a series of product beauty shots.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2cd246169393695.644bb0ccacf7e.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5f5d05169393695.644bb0ccadc71.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5e1fb5169393695.644bb0ce1d8ac.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/fe34e3169393695.644bb0ce1e95a.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b1970e169393695.644bb0d11d915.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ea9070169393695.644bb0d11e491.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d0d37a169393695.644bb0d26f97f.png)
Process & R&D
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e3179d169393695.644bbc9f87078.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/c1cf1a169393695.644bb0d49a79a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/07b940169393695.644bb374884de.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/672f17169393695.644be524a17ed.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/68b929169393695.644bb0d6ce383.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/0cf61d169393695.644bb0d6cf20c.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/09957c169393695.644bb1b235a9b.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/6b2bcb169393695.644bb1b236a48.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/682f71169393695.644ba4c232a89.png)