The aim of this project was to come up with a solution to help prolong the longevity of a vanishing trade in Singapore. 

Traditional street cobblers are now rarely seen in Singapore as we continue the march towards commercialism and modernity.

Solution? Branding.
One of the remaining street cobblers in Singapore, Mr Quek.
For Longevity
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For Longevity

For Longevity- Traditional street cobblers are now rarely seen in Singapore as we continue the march towards commercialism and modernity. As a G Read More

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