Crumbers is a new speciality bakery based in Riyadh providing fresh baked products around the clock. More than a regular artisan bakery, it is a community of bread lovers.
The company makes everything from bread and pastries to donuts, cakes, cookies, and pies. It also offers a great selection of vegan and gluten-free products, always focusing on authentic taste.
Their expert artisan bakers make everything in small batches, always using fresh, natural ingredients and traditional baking methods. All 100% handmade, every day of the year.
Bakery & Coffee
2023
Riyadh, KSA
The company approached fagerström to develop the naming and visual identity for a new bakery concept. The goal was to create a brand that would not only offer high quality products, but would take the bakery experience to the next level.
The name, inspired by a tool used to pick up bread crumbs, seeks to create a sense of community by using this term to refer to true baked goods lovers.
Crumbers aims to raise the bar for quality in the bakery market by offering the highest quality baked goods in a unique environment to develop an emotional connection with its customers. The brand wants its customers to discover and try different bread varieties, find a new delicatessen for their celebrations, or enjoy a delicious brunch or snack.