“Kindness Can Have Unexpectedly Positive Consequences,” by Amit Kumar.

For Scientific American , an illustration complementing a study on how small acts of kindness can boost both performers’ and recipients’ moods in big ways.

The study also looks at the “pay it forward” effect in which generosity is spilled over in downstream interactions and kindness takes on a contagious nature.

How will you spread some kindness and impact someone you love today? 😉🥰

Thank you to my AD Michael Mrak for another awesome assignment and collaboration!!