Mickey's Diner
3D Design + AI, Brand Identity, Environmental Graphics, Rebrand
*Created in Cinema 4D. Rendered with Octane. No mock ups in use.
BACKGROUND — Emerging from pandemic closure after eighty-three years of nonstop 24/7 service. Reviving the iconic Mickey's Diner required a visual language that evolves while maintaining customer familiarity. Drawing inspiration from the Art Deco movement, the identity embraces the characteristics including: geometric shapes, repetition, triangular motifs, crisp edges, and decorative visual forms.
TRADITION & MODERNITY (ART DECO MEETS THE 21st CENTURY)
The logo takes the three repetitive lines from the original, striking a balance between tradition and modernity. Expressing Mickey's rich history while bringing contemporary aesthetics, symbolizing resilience and commitment to providing the timeless dining experience they’re recognized for.
