Introducing zero-carbon co-working & living to Sheffield, Hive Central is city living as you designed it yourself. We were asked to create a brand which reflected the rich and diverse lifestyle offered by this increasingly popular model for contemporary living.
Underpinned by a set of nested hive shapes, a suite of character-based illustrations were developed to show that this hive is not just full of worker bees toeing the line but a place where independent, free-thinking individuals come together.
