Made in Britain, a bright idea on the back of a beermat, Deadgood creates furniture, lighting & interior products with personality. Almost 20 years after creating its original brand identity, we were asked to help clarify and prepare the company for exciting international market growth.
Through collaborative reflection and creative analysis, we helped move the organisation's mindset from ‘Hello, we are Deadgood’ to ‘Deadgood thinking’. Incorporating this new attitude, we designed a new brochure intended to re-affirm Deadgood’s brand values and collection of forward-thinking contemporary furniture. This was accompanied by a new website designed to be as much a manifesto as a shop window.
Design, Brand and Website: Founded
CGI: Peter Tarka
