CVP Launch Video
UOB Lady's Card Refresh Campaign
Client: UOB (United Overseas Bank)
Art Direction: Flinda Ngoh
Copywriter: Nicholina Chua
Client: UOB (United Overseas Bank)
Art Direction: Flinda Ngoh
Copywriter: Nicholina Chua
Empowering women since 1989, the UOB Lady's card is ASEAN's leading credit card for women's lifestyle needs.
In honour of International Women's Day on March 8, 2023, UOB has launched a refreshed campaign and improved CVPs.
In honour of International Women's Day on March 8, 2023, UOB has launched a refreshed campaign and improved CVPs.
The issue
Today’s woman is empowered. But having the freedom to choose doesn’t mean she always chooses what she wants. As she considers and accommodates the many needs and wants of the people in her life, seldom are her choices just for her alone. But now, more than ever, she should recognise that her desires matter, her choices matter. And they’re now easier to make than ever.
Although the key concept is around empowerment, the creatives should not come across as too feminist as it should be adaptable to our ASEAN markets.
Today’s woman is empowered. But having the freedom to choose doesn’t mean she always chooses what she wants. As she considers and accommodates the many needs and wants of the people in her life, seldom are her choices just for her alone. But now, more than ever, she should recognise that her desires matter, her choices matter. And they’re now easier to make than ever.
Although the key concept is around empowerment, the creatives should not come across as too feminist as it should be adaptable to our ASEAN markets.
The concept
Self-empowerment – Making a conscious effort to take charge and make decisions for yourself.
Self-empowerment – Making a conscious effort to take charge and make decisions for yourself.
The KV and The Lady
The woman in these pictures exudes aspirational confidence, with a self-assured expression that show she feels in total control of herself and her world. Her confident, easy smile shows someone who is spontaneous and exuberant, ever ready to grab life with both hands. Her relaxed pose indicates a woman who is totally comfortable with herself and rarely - if ever - affected by what others think.
Final KVs
OOH Media
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