Despite Game Hero’s success in providing high-quality gaming accessories, the brand lacked a strong identity that would set it apart from its competitors. Additionally, the company’s visual brand did not accurately reflect the company’s mission and values, making it difficult for potential customers to connect with the brand. Game Hero needed a fresh new identity that would resonate with its target audience and communicate the company’s commitment to innovation and comfort.

After conducting extensive research and analysis of Game Hero’s competitors, target audience, and mission, I’ve developed a new brand identity that accurately reflected the company’s values and unique selling points. I’ve designed a new logo and visual identity system that incorporated bold, vibrant colors and a modern, sleek design. The new branding captured Game Hero’s commitment to innovation and quality, while also appealing to the target audience’s sense of style and performance-driven mindset.