Ice Mobile and Club Leaf gave us the task of coming up with a commercial solution for one of the five chosen food retailers that would make customers make more sustainable choices. After doing extensive research on our chosen target audience (20- to 25-year-old college students living out), we gave a presentation to the client on how we could solve the following problem:

There are students who are less aware of the environmental impact of their purchasing behaviour, especially on carbon emissions. For these students, buying a product is often based primarily on price, quality and convenience. They will not readily consider the amount of CO2 emitted during the production, transportation or processing of a product.