Marriott Bonvoy: 3 goes into 1
Marriott Bonvoy® is the newly unified loyalty program, a result of the merger between hospitality giants Marriott, Starwood and The Ritz-Carlton. As a result, Marriott now has 30 brands and a presence in over 130 countries with one in two rooms worldwide being a Marriott brand. Three loyalty programmes needed to become one by falling under the new Marriott Bonvoy brand. The brief was clear; to reveal the new name, brandmark and identity elements to the 450 associates working at the Marriott International MENA Regional Office.
2018 Transform Award Winner: 5x Gold for Best F&B Identity
