B.U.R.N. stands for Biked Urban Roaming Nosh. It's an alternative, home-grown food scavenger hunt.
The Design goal was to reflect the gritty, competitive aesthetic and spirit of biking folk. The color palette is black, white, and a touch of copper foil.
Different logos were developed, each of which is progressively more distressed to reflect the different levels of effort inherent in bike competitors and competitions.
The project spans Branding, Web, and Icon design and includes an Editorial-style Brand magazine that includes details of the race, Rider Profiles, Essay, Rules etc.
