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B R A N D I N G & P A C K A G I N G
After a few years, it was time for the tastiest popcorn in Rio de Janeiro to take on a new identity. To my delight, I was the one invited to bring this literally sweet project to life :)
The process was quite natural: while thinking about the main ingredients — corn and lots of love — I came up with this popcorn shape that combines all the elements in a single one-trace draw and, boom, the new logo was born.
To make sure the packages matched the cuteness of the new brand design, I created some characters inspired by customer behavior, incorporated the popcorn in these simple, everyday scenarios, and this was the result 💖🍿✨
The Team:
