Alaaddin Advertising Agency | Rebranding

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Alaaddin is an Istanbul-based independent advertising agency working with local and global brands such as Red Bull, Tchibo, Michelin, Jack Daniels, and many more.

In Brief

As an agency that produced many inspirational works that cultivated meaningful relationships between people and brands, Alaaddin is renowned for its boundless creative vision that takes brands on a journey to their future.

They contacted us to revamp their brand identity and strategy holistically in line with their creative vision without changing the core identity and inspiration behind the brand.

Context

While searching for a brand-new visual element in which we can emphasize the power of storytelling in brand identity, we embarked on a journey towards the main inspiration of Alaaddin Agency, the story of ‘Aladdin’, from the book One Thousand and One Nights.

In the 1992 film adaptation, Aladdin takes Jasmin on a journey with his magic carpet to show her all around the World. Just like Alaaddin, who takes brands on a magical journey with their strategies and creative solutions that enables them to discover brand new worlds and reach their goals.

Alaaddin’s mastery in storytelling turns into a magical carpet and brands are elevated with this magic

Solution

We aimed to be evocative with a creative and magical spirit with our visual identity design. Our balanced, vivid color palette and graphic elements are inspired by the mesmerizing night skies and auroras. We retouched the Alaaddin emblem with a minimalistic approach, using fine lines. The modernized magical carpet element and each of its elegant lines are metaphors for the end product of all of the creative processes woven together to take the brands on a magical journey to their future.

The motto ‘’ The Magic Of Storytelling That Elevates Brands’’ is a recapitulation of the whole Alaaddin ecosystem and the promise the agency gives to its clients.