A magazine ad designed for a fictional NGO "Unnatti" spreading awareness about the social cause of sleeping at time. The problem addressed here is the youth of this generation spending so much time on screens before bedtime. 

The concept of designing this magazine ad is using a sliding card as a reference. The right side of this design will be on the top initially and it slides out it reveal the point that is being shared by the NGO.

Objective:

Spreading awareness about healthy sleep schedules

Target Population:

Youth

Ad Style:

Interactive Magazine Ad made in a sliding form to emphasis on how easily one can change habits when wanted to. Also a little bit of wordplay - use of the word "Shift"