Project Handsoap
I have given myself the task of repackaging and branding a cheap product into an expensive product. My preliminary research has shown that expensive products mainly respond to the feeling and experience of the consumer as opposed to cheaper products that are approached more practically. Based on this knowledge, I started rebranding this product.
My concept for both design and photography are that this soap can be used all day and everywhere due to the softening and protective components of the product. To distinguish myself from the existing, expensive soaps, I have focused on a striking and 'rough' design in contrast to the softer appearance of existing soaps.
The original soap was ''Care Almond handzeep' from Albert Heijn.
This product is owned by Albert Heijn.
The repackaging is just an exercise with no intention of actually executing it.
2023
