The Den is a hypothetical co-working space, and this project is my perspective on what the design language and creative marketing should be, targeted towards Gen-Alpha and Gen-Z entrepreneurs and freelancers.
Elements - Cozy den turning 90 degrees to make the letter 'D'.
Teaser ads / Pre-hype
Adaptations into other mediums
On-ground activation
Cross-partnership & collaboration
Influencer Marketing - Spaces that Gen-Z are in
THANK YOU :)