CREATIVE BRANDING DESIGN//PANERA BREAD
The concept for my branding edition was to bring forth a sense of tradition through the focus of health and organics. The logo stems from the original Panera logo and is meant to reflect the founding values and principles. The process of making sourdough bread requires a small piece of dough used from the previous batch of bread dough. The starter piece is often called the “mother.” Whenever Panera opens stores in a new region, a piece of the original starter that was created in the 1980s is lovingly carried to the new bakery to ensure that original Panera quality and character will rise again and again. My logo is a reflection of these traditional principles through certain characteristics such as the face being the symbol for the mother loaf and the hair being a symbol of a wheat field.
