PSA x SPOTICAR
Spoticar cars are fully refurbished and guaranteed. They sell trust and commitment, even before they sell cars. So we decided it was better to do an ad a little different to every car ad, by talking about the relationship between a car and its future owner... from the car's point of view. We created a campaign for the European launch of the brand, the campaign was translated to air in UK, Spain, Netherlands, Germany, Portugal and others.
French version
