Identity system for a community of young people that encourages innovation and supports startups from the Republic of Moldova in order to ensure the creation of a fair, competitive and sustainable business environment.
The goal was to unite all the community’s projects in a visual ecosystem that communicates different projects in the same visual language.
A new identity system was designed based on the monogram of the project's name, through a combination of shape, colour and rays direction it is possible to design a new identity for all the organisation projects that could appear in the future.
CREDITS
Client: Dreamups
Agency: Piko
Creative Direction: Constantin Sarcov
Design: Marin Damian
Typeface: Poppins by Indian Type Foundry
