Nutella launched their new campaign called "Lo bueno lo tenemos en casa" (We have the good things at home), to promote the national treasures hidden inside Spain and Portugal. Telling its consumers that they don't need to go that far to find wonderful things. To promote it, we created "Casa Nutella" (Nutella's House), a house where we invited influencers to try Nutella's products, cook their own recipes but mostly to learn through multiple games about the infinite gems hidden around their country. We streamed the whole experience on twitch as a reality tv program and created a lot of content for all of their social media channels.
