We teamed up with Media Monks to create a campaign for Netflix's 10th Anniversary in Latin America. We wanted to celebrate the fans who are just as obsessed with their favorite shows as we are, so we came up with some funny and quirky stories to share.
We started from the claims written by MediaMonks creative team. We designed a series of posters featuring illustrations of the coolest and weirdest things fans have done because of their favorite shows. From dressing up like Money Heist characters to binge-watching entire series in one sitting, these posters showcased the craziest and most entertaining side of being a Netflix fan.
The OOH Campaign was shown all over Latin America, giving people a good laugh and showcasing the unique love people have for Netflix. It was a massive campaign, and we had a ton of fun bringing it to life. The best part? Seeing the hilarious reactions from fans who saw their own crazy stories on the posters.
Overall, it was an epic collaboration, and we're grateful for the opportunity to work with Netflix and MediaMonks to showcase the wild and wacky world of Netflix fans in Latin America.
Credits
Client: Netflix
Production Company: Media Monks
Strategy: Omar López
Executive Creative Directors: Agustín Castellani & Pablo Vitale
Creative Directors: Luisa Consuegra & Federico Gozaini
Creative Copywriters: Elizabeth Beltrán, Paola Prado & Jaime Andrés Tovar.
Head of client: Maria Laura Fernandez
Production Company: AlphaCobra Studio
Directors: Benjamin Fernadez Speroni & Santiago Medina Neves
All illustrations and compositions made by AlphaCobra Studios based on the creative direction by MediaMonks creative team.
