GREENSPACE+ BRANDING EXPERIENCE
Designer: Jordan Chua
Year: 2023
Client: GREENSPACE+
For my GreenSpace+ branding competition project, I was tasked with creating a unique and immersive experience for visitors, with a particular emphasis on the target audience of Generation Z.
With the space structure and different zones available, I was able to create personalised brand touchpoint throughout the space. My goal was to make GreenSpace+ an eco-space environment for the people to relate and spark communication among one another to understand the importance of sustainability.
Through a well created brand strategy and identity, I aim to inspire both volunteers and locals to initiate and practice sustainability with one another through our educational environment.
