With this project, the challenge was to conceptualize a co-branded product based on two brands in different market segments. Tic-Tac and Tiffany & Co. were the two brands randomly chosen. Research and visualization of the brand was essential in creating a marketing rationale, in addition to focusing on the form, textures, materials, and structure of the packaging design itself.
Marketing Rationale
Both brands carry a certain timelessness and nostalgia with them. We wanted to bring the elegance of Tiffany & Co. to Tic Tac for an exclusive packaging line with elevation of the Tic Tac brand, including fresh and exotic new flavors – Tacs by Tiffany.
Both brands carry a certain timelessness and nostalgia with them. We wanted to bring the elegance of Tiffany & Co. to Tic Tac for an exclusive packaging line with elevation of the Tic Tac brand, including fresh and exotic new flavors – Tacs by Tiffany.
