365 Everyday Value is the private label brand of Whole Foods Market. As they exist today, 365's packaging lacks cohesion, is unorganized, and doesn't relate back to its organic and natural parent brand – Whole Foods.
The goal of this redesign was to unify the 365 brand itself and give it a refreshing feel that would fit nicely alongside the persona of Whole Foods. The new logo has the addition of "Whole Foods Market" for easy relation, and the name has been changed to something quicker and catchier, simply "365 Everyday."
Using beautiful food photography, bright colors, and pictograms that indicate different attributes to the food, the consumer who wishes to offset the cost of shopping at Whole Foods in buying the private label would have a more enjoyable experience with this refreshed brand and packaging.
