Original rough sketches for Counter Culture logo. Decided to further develop the rough sketch idea that included the
origin date and an emphasis on the two C's of the name with a cross to separate them.
origin date and an emphasis on the two C's of the name with a cross to separate them.
At first I wanted to have an emblem and created a shape to go behind the origin year and the two C's. A brighter blue was used for the emblem and a separate color for the wordmark.
Final logo:
I decided to ultimately drop the emblem shape and leave the mark. I chose a darker blue color and made the entire logo the same color instead. I also brought in the word apparel more.
Ipad ad was designed to create a look that gave viewers a sense of the edgy but stylish brand.
Mailer created to hold coupon to send out to customers. The image seen on the inside of the mailer was created to hold the coupon inside.
It opened in a twist fold to reveal the coupon on the inside and a poster of the image on the front, on the fully opened inside of the fold out page.
It opened in a twist fold to reveal the coupon on the inside and a poster of the image on the front, on the fully opened inside of the fold out page.
