Project Brief:
Zen: A website providing yoga and travel experiences
Objective: Create an original and simple character design for the illustrations that captures the essence of the website's offerings, which include yoga and travel experiences, and conveys a sense of serenity, relaxation, and connection with nature.
Target Audience: Individuals interested in yoga, wellness, and travel, seeking rejuvenating experiences in natural or urban settings.
Key Themes to Incorporate:
Yoga
Travel
Nature
Style and Tone: The character design should be original, simple, and minimalist, with clean lines and limited colours, while still being visually appealing and relatable to the target audience. The style and tone should resonate with the website's branding, which may include calming tones, and a sense of tranquillity while still keeping it fresh and modern.
Low - fidelity wireframe
Thank You!
Project By: Mehak Hooda
