Hoot Owl Hives is a local artisan honey company founded by Cathryn O’Connor. The honey is produced and extracted by Cathryn in small batches. It is extracted using traditional methods that give it a unique buttery texture and color variation that inspired the subtle stripe pattern used in all packaging. The name was created in collaboration and was inspired by the large population of owls around the bee yards in Boulder County, CO. This product is intended for sale at farmers’ markets and local specialty grocers.
Brand colors reference the color of honey and the materials Cathryn uses to build her beehives. The soft color scheme reinforces the raw, natural, and handmade qualities of the products. Brand photography is all original, shot with natural tones.
The primary application of the brand is product labeling with little body copy, so an all-caps display face was chosen to provide contrast to the hand lettering that is used for product names. The owl mark may be used as a secondary design element but does not replace the logotype. The brand has a playful but refined look that reflects Cathryn’s love of bees and dedication to pure, quality products.
Brand colors reference the color of honey and the materials Cathryn uses to build her beehives. The soft color scheme reinforces the raw, natural, and handmade qualities of the products. Brand photography is all original, shot with natural tones.
The primary application of the brand is product labeling with little body copy, so an all-caps display face was chosen to provide contrast to the hand lettering that is used for product names. The owl mark may be used as a secondary design element but does not replace the logotype. The brand has a playful but refined look that reflects Cathryn’s love of bees and dedication to pure, quality products.
