Office of: Office is an architecture firm that specializes in urbanism, planning, policy, and design.We design a visual identity inspired by the city of Los Angeles, taking inspiration from their streets and culture. To achieve this, we designed a bespoke typeface that conveys a sense of urbanity while still maintaining simplicity.
The typeface is a sans-serif font that incorporates elements of the city, such as rounded points that mimic a map from a digital app. And the best part? we add some features a range of icons that communicate the stage and type of project, as well as the people involved. This system helps maintain consistency and clarity across all of Office of: Office's communication platforms.
The color palette for the brand was derived from the teams of the city of Los Angeles, further emphasizing the connection to the urban landscape. To ensure consistency across all platforms, the team also developed a grid system that guides the layout of all branding materials.
