THE BEGINNING
This year's Istanbul Marketing Summit centers around the theme of 'Virtual Reflections.' Through
this concept, the summit aims to shed light on the new marketing paradigms emerging amidst
digital transformation, and educate participants on the applications brands can leverage to stay
ahead of the curve in the future.
CONTEXT
We are spending most of our lives in front of screens, and it is almost like we are caught between two parallel mirrors. Between our digital reflections that extend towards the past and the future, what represents who we are changes and transforms as they move away from us.
The visual communication materials we have created for Virtual Reflections convey the lively, bright, and entertaining world of virtual universes, and it also takes us on a journey into the creative possibilities of our reflections extending to infinity
The visual communication materials we have created for Virtual Reflections convey the lively, bright, and entertaining world of virtual universes, and it also takes us on a journey into the creative possibilities of our reflections extending to infinity
CLIENT
Home of Dreamers
YEAR
2022
PROJECT TEAM
Agency, BA'NDO
Creative Director, Emrah Doğru
Art Director, Işıl Aktaş, Bengisu Demirkaya
Designer, Bengisu Demirkaya, Zeynep Göçmen
Copywriter: Ece Yılmaz
Motion Designer, Vedat Özgümüş
